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Business development

Challenge

  • Customer acceptance about current trends and developments
  • Identification of customer requirements for the targeted further development of food markets
  • Uncertainty about the level of awareness of the services and benefits offered so far

Service

  • Kick-off workshop to define goals, framework parameters and schedule
  • Development and implementation of a tool-supported customer survey
  • Identification of customer requirements with regard to regional product range, communication channels analog vs. digital and service level
  • Evaluation of the results and derivation of recommendations for action
  • Results workshop and prioritization of recommended actions
  • Creation of an implementation roadmap for operationalization
  • Marketing of the survey results

Key data

  • Duration: 3 months
  • Mandate scope: 20 PT
  • Branch: food retail trade
  • Company size: <150 employees

Results

  • Expansion of the regional product range due to high customer identification with the region
  • Focus on the expansion of environmentally friendly packaging, e.g. recycled packaging and PET
  • Optimization of the customer approach with regard to the already existing range of services
  • Expansion of the range of services through events due to high demand
  • Catching up on the marketing of digital ordering and pick-up/delivery options
  • Expansion of social media platforms and development of a cross-channel communication concept

Summary

  • Transparency of customer knowledge and customer wishes
  • Customer-oriented further development of the range of services in selected categories
  • Customer loyalty to food markets through targeted expansion

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